Priority Finder : Method Overview

Paired Comparisons - Simple, easy and intuitive.

 

Paired comparison is a method that presents the options in pairs, so that you can judge which is preferred.

Priority Finder - In a nutshell.

 

Priority Finder is a user friendly Decision Support Software program.  It’s ease of use can be credited to the Paired Comparisons method.

Priority Finder automatically generates a series of paired comparisons from the available options and calculates the users priorities.

Example

 

Using Priority Finder to help decide on a car purchase, one of your Paired Comparisons may look something like this. 

If the price of the vehicle matters more to you than gas mileage than you would select “More Important” on the price side.

Using the system known as Analytic Network Process, Priority Finder can then automatically use these calculated priorities to rank available choices.

Using the information collected by these paired comparisons, Priority Finder determines the order of your preferences, or Hierarchy of Priorities.

Interesting References:
- University of Rochester (2008, December 29). Our Unconscious Brain Makes The     Best Decisions Possible. ScienceDaily. Retrieved May 9, 2009, from     http://www.sciencedaily.com­ /releases/2008/12/081224215542.- - University College London (2007, January 8). Trusting Your Instincts Leads You     To The Right Answer. ScienceDaily. Retrieved May 9, 2009, from     http://www.sciencedaily.com­ /releases/2007/01/070108121659.htm

Max-Planck-Gesellschaft (2008, April 15). Decision-making May Be Surprisingly     Unconscious Activity. ScienceDaily. htm Retrieved May 16, 2009, from     http://www.sciencedaily.com­ /releases/2008/04/080414145705.htm